Marketing to Generation Alpha: The First Truly Digital Generation

A group of Generation Alpha children experiencing virtual reality, reaching out with their hands, fully immersed and fascinated by the technology.

Understanding Generation Alpha Reaching Generation Alpha Focus on Mobile-First Building Relationships Conclusion Generation Alpha, welcome to the world stage! Born between 2010 and 2025, these youngsters are the first to grow up surrounded by digital technology. Generation Alpha, the Digital Generation, grew up with smartphones, tablets, and the internet always around. They’re different from Millennials […]